Science
Science is a criterion for how we develop formulas, select actives and validate benefits.
buP was created with one belief: beauty can do better,
SO WE DECIDED TO RAISE THE STANDARD.
We combine science, transparency and intentional design to create products that deliver results without compromising the experience.
Founder story
IT STARTED WITH A QUESTION.
WHY SHOULD BEAUTY HAVE TO CHOOSE?
After years surrounded by beauty, fashion and entrepreneurship, Marta Marcilla saw the same compromise again and again: performance, transparency and experience rarely existed in the same product.
BUP was born from the belief that they should.
Science is not a claim. It’s our criterion.
BUP Philosophy
Transparency
Clear information that helps people make informed decisions without becoming experts.
PERFORMANCE
Every product has a reason to exist, a clear proposition and a promise it can justify.
Experience
Formulation, texture, packaging and every touchpoint are considered as one experience.
Ingredients & formulation
Powerful ingredients.
Thoughtful formulas.
vitamin c
Niacinamide
PDRN
Hyaluronic Acid
Our future vision
This is
just the beginning
BUP begins with skincare, but it was never created to stop there.
We're building a new standard of beauty; one product, one ritual and one category at a time.
